SIAN SHEU
Previously at: Facebook, Logitech, Ultimate Ears.
Reach out via email or LinkedIn
Lead Product Designer living in Seattle, currently building AI products at Meta Reality Labs.
Previously at: Facebook, Logitech, Ultimate Ears.
Reach out via email or LinkedIn
Autocapture
Meta, 2025
Product strategy
UX/UI
Go-to-market
AI-powered capture so athletes can stay in the zone. This was the hero feature for the global launch of Meta Oakley AI Glasses in partnership with Garmin and Strava. Achieved 33% adoption among eligible users within 5 months of launch, and featured at Meta Connect ’25 as a breakthrough for athletic intelligence.
Recognized in Wired Magazine, designboom, and The Guardian.
Restyle your world
Meta, 2025
UX/UI
Conversation design
Business strategy
AI image generation and editing on the world’s first display glasses, allowing you to transform your surroundings in realtime. I improved prompting and image gen model quality by 17% leading up to global launch — resulting in 10% product retention in 90 days.
Facebook Nudges
Meta, 2023
Design systems
Business strategy
UX/UI design
Unified framework for 3+ billion users that replaced 63+ ad hoc upsell implementations across 12 surfaces. Adopted by 7+ teams across Facebook, with every implementation driving positive results, including +27% notification permission grants to +760 paid subscribers per day.
Logitech G FITS
Logitech/Ultimate Ears, 2021
UX/UI
Motion
Branding
The industry’s first 'custom-molded' gaming earbuds. Achieved a 90% first-time success rate in consumer fit-tests, directly contributing to a successful global launch and establishing a new premium sub-category in the Logitech G audio portfolio.