SIAN SHEU
Previously scaling wearables, AI, and platform mobile at scale @Meta AI Wearables, Facebook, Logitech.
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Autocapture
Meta, 2025
Roles:
Product strategy
Mobile UX
Conversation design
Led the end-to-end design for the hero AI feature on Meta Oakley Glasses, managing mobile UX, visual design, AI curation, and conversation design. Highlighted onstage at Meta Connect ’25, it became the #1 most-retained AI feature across Meta’s wearables, achieving 33% user adoption in under 5 months.
Recognized in Wired Magazine, designboom, and The Guardian.
Restyle (AI Image Generation)
Meta, 2025
Roles:
UX/UI
Business strategy
Go-to-market
Owned the global UX strategy and long-term device roadmap for AI image generation on Meta display glasses. By tuning prompt quality and refining core interactions, drove a 17% boost in model quality and achieved a 10% 90-day retention rate—outperforming initial targets by 10x.
Facebook Nudges
Meta, 2023
Roles:
Design systems
Business strategy
UX/UI design
Architected Nudges, a unified conversion framework that consolidated 63 fragmented upsells into a single system across 12 surfaces for 3B+ users. Adopted across 7+ Facebook teams, every rollout yielded positive impact, including a 27% lift in notification grants and +760 paid subscribers/day.
Logitech G FITS
Logitech/Ultimate Ears, 2021
Roles:
UX/UI
Motion
Branding
Designed the end-to-end onboarding and hardware UX for the world’s first custom-molding wireless gaming earbud. Achieved a 90% first-time setup success rate in consumer testing, successfully establishing a brand-new premium product category for the Logitech G portfolio.