SIAN SHEU



Product Designer based in Seattle, currently a Principal @Headspace.

Previously scaled wearables, AI, and mobile platforms @Meta Wearables, Facebook, & Logitech.

Say hello via email or LinkedIn
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Selected Projects


Headspace Care



Headspace, 2026

Roles:

Design leadership
Product strategy
UX design




Evolving the way people access mental healthcare on the Headspace app.

Meta AI Creative Tools



Meta, 2025

Roles:

Product design
Roadmapping
Prompt eval & tuning




I owned product design and strategy for AI editing and creative tools across Meta wearables. On display glasses, I drove prompt quality improvements to unblock the global launch, driving a 17% boost in output quality and a 10% 90-day retention rate (10x our initial target).

Featured winner of the 2026 UX Design Awards.

Meta Athletic Intelligence


Meta, 2025

Roles:
Product strategy
Interaction design
Conversation design


I led the 0-1 design of Autocapture, an AI media capture feature on Meta smart glasses integrated with Garmin. Highlighted onstage at Meta Connect ’25, it became the #1 most-retained AI feature across Meta’s wearables portfolio, achieving 33% user adoption withing 5 months of launch.

Recognized in Wired Magazine, designboom, and The Guardian.





Facebook Nudges


Meta, 2024

Roles:

Design systems
Business strategy
UX/UI design



I architected Nudges, a unified conversion framework that consolidated 63 fragmented upsells into a single system across 12 surfaces for 3B+ users. Adopted across 7+ Facebook teams, resulted in a 27% lift in notification grants and +760 paid subscribers/day.






Logitech G-FITS



Logitech, 2021

Roles:

UX/UI
 Motion
Branding

I designed the end-to-end onboarding and hardware UX for the world’s first custom-molding wireless gaming earbud. Achieved a 90% first-time setup success rate in consumer testing, successfully establishing a brand-new premium product category for the Logitech G portfolio.

©2026