Selected Projects
Autocapture
Meta, 2025
Roles:
Product design
0-to-1 product strategy
XFN
Go-to-market
Recognized in Wired Magazine, designboom, The Guardian.
Impact:
Hero feature for the global launch of Meta Oakley AI Glasses, growing to 33% adoption by eligible users in just 5 months. Announced onstage at Meta Connect ‘25, representing a breakthrough in media capture and athletic intelligence.
About:
I was the lead designer for a glasses-to-phone feature that used biometric signals and AI to automatically capture and curate highlight reels for athletic activities.
I led a team of 5 designers to bring it to market as a flagship feature, working closely with cross-functional partners (PM, PMM, ENG) to define launch strategy and long-term vision.
Restyle your world
Meta, 2025
Roles:
Product design
Business strategy
Roadmapping
Impact:
AI image generation and editing on the world’s first display glasses. I worked on model and prompt improvements that led to a 17% quality improvement — resulting in 10% product retention 90 days after launch (outperforming target by 10x).
About:
As the new lead designer, I accelerated shipping by leading model quality improvements and working closely with product marketing to design press and in-store demos. I led the development of a long-term roadmap, transforming a boostrapped launch to an experience with product market fit and official funding.
Facebook Nudges
Meta, 2023
Roles:
Design systems
Business strategy
UX/UI design
Impact:
Unified framework for 3+ billion users that replaced 63+ ad hoc upsell implementations across 12 surfaces. Adopted by 7+ teams across Facebook, with every implementation driving positive results, including +27% notification permission grants to +760 paid subscribers per day.
About:
Facebook had no shared framework for how or when to interrupt users with upsells, leading to clutter and fragmented experiences across the app. I led a v-team of designers across 4 product teams to develop the Facebook design system’s new nudge pattern — a three-tier framework with targeting principles, cooldown logic, and a governance model now used across every surface.
Logitech G FITS
Logitech/Ultimate Ears, 2021
Roles:
UX/UI design
Branding
Details coming soon. The world’s first wireless gaming earbud, moulded to your unique ear shape.
Download the app →