SIAN SHEU



Product Designer based in Seattle, currently a Principal @Headspace.

Previously scaled wearables, AI, and mobile platforms @Meta Wearables, Facebook, & Logitech.

Say hello via email or LinkedIn
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Selected Projects


Headspace Care



Roles:

Design leadership
Product strategy
UX design



Leading a team of designers evolving the way people access mental healthcare on the Headspace app.


Meta Athletic Intelligence


Roles:
Product strategy
Interaction design
Conversation design


I led the 0-1 design of Autocapture, an AI-powered capture feature on Meta smart glasses powered by Garmin integration. Highlighted onstage at Meta Connect ’25, it became the #1 most-retained AI feature across Meta’s wearables, achieving 33% user adoption in under 5 months.

Recognized in Wired Magazine, designboom, and The Guardian.





Meta AI Creative Tools


Roles:
UX/UI
UX research
Prompt eval & tuning


I owned the global launch and long-term roadmap for AI editing and creative tools across the Meta glasses product line. On display glasses, I drove prompt quality improvements, resulting in a 17% boost in model quality and achieved a 10% 90-day retention rate—outperforming initial targets by 10x.

Featured winner of the 2026 UX Design Awards.





Facebook Nudges


Roles: 
Design systems
Business strategy
UX/UI design



I architected Nudges, a unified conversion framework that consolidated 63 fragmented upsells into a single system across 12 surfaces for 3B+ users. Adopted across 7+ Facebook teams, resulted in a 27% lift in notification grants and +760 paid subscribers/day.



Logitech G-FITS



Roles: 
UX/UI
 Motion
Branding
I designed the end-to-end onboarding and hardware UX for the world’s first custom-molding wireless gaming earbud. Achieved a 90% first-time setup success rate in consumer testing, successfully establishing a brand-new premium product category for the Logitech G portfolio.

©2026