SIAN SHEU



Principal Product Designer based in Seattle, currently shaping the future of mental health for Headspace.

Previously scaling wearables, AI, and mobile platforms @Meta Wearables, Facebook, & Logitech.

Say hello via email or LinkedIn
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Selected Projects


Meta Athletic Intelligence


Meta, 2025

Roles:
Product strategy
Mobile UX
Conversation design


Led the 0-1 design of Autocapture, an AI-powered capture feature on Meta smart glasses powered by Garmin integration. Responsible for onboarding flows, mobile and device UX, and key partnership surfaces. Highlighted onstage at Meta Connect ’25, it became the #1 most-retained AI feature across Meta’s wearables, achieving 33% user adoption in under 5 months.

Recognized in Wired Magazine, designboom, and The Guardian.





Meta AI Creative Tools


Meta, 2025

Roles:
UX/UI
UX research
Prompt eval & tuning


Owned the global UX launch and long-term cross-device roadmap for AI editing and creative tools on Meta display glasses. By tuning prompt quality and refining core interactions, drove a 17% boost in model quality and achieved a 10% 90-day retention rate—outperforming initial targets by 10x.

Featured winner of the 2026 UX Design Awards.



Facebook Nudges


Meta, 2023

Roles: 
Design systems
Business strategy
UX/UI design


Architected Nudges, a unified conversion framework that consolidated 63 fragmented upsells into a single system across 12 surfaces for 3B+ users. Adopted across 7+ Facebook teams, every rollout yielded positive impact, including a 27% lift in notification grants and +760 paid subscribers/day.



Logitech G-FITS



Logitech/Ultimate Ears, 2021

Roles: 
UX/UI
 Motion
Branding
Designed the end-to-end onboarding and hardware UX for the world’s first custom-molding wireless gaming earbud. Achieved a 90% first-time setup success rate in consumer testing, successfully establishing a brand-new premium product category for the Logitech G portfolio.

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